影视作品中烟镜头泛滥，广电总局出手整治

大家好，我是林一舟，一个在烟草众测平台工作多年的官方测评员。今天，当我看到广电总局发布关于严格影视作品中烟镜头的通知时，心中不禁涌起一股强烈的共鸣。这些年来，我们在测评过程中，时常会遇到影视作品中烟镜头泛滥的问题。这些镜头不仅给观众带来了不良的视觉，更对青少年产生了不良的示范效应。今天，广电总局的举措，无疑是对这一问题的回应。接下来，我将从试用报告的角度，为大家深入分析这一问题，希望能引起大家的关注和思考。

烟镜头氾滥 中国广电总局将严审

Smoke-free TV, movie screens sought
By Xie Chuanjiao (China Daily)
Updated: 2007-10-06 08:46

The broadcasting watchdog wants to clear television and movie screens of the sight of people oking.

The State istration of Radio, Film and Television (SARFT), in a statement, cticized film and television producers for their indifference to non-okers.

"Inspection organs at all levels should pay more attention to the excessive use of oking scenes in movies and teleplays," the statement said, according to a report in the Beijing News on Fday.

However, since there are no national laws banning tobacco, "there is no legal basis for completely prohibiting oking scenes in teleplays and movies", the announcement said.

The statement was released on Wednesday dung a seminar on China's efforts to meet its obligations to the WHO Framework Convention on Tobacco Control.

Data suggests that nearly 63 percent of the domestically made television programs shown in 2004 and 2005 included oking scenes. Each program had an average of 30 such scenes.

In the three and a half years since China signed the WHO convention, both the production and sale of cigarettes have increased by 20 percent.

Related readings:
Beijing bans oking in cabs in run-up to Olympi
Smoking may turn on some genes
HK restaurants hit hard by oking ban
Disney films to ban depictions of oking
Smoking in The Bund sparks fire among viewers
Anti-oking pill may help curb dnking


Fang Jiqian, a public-health professor at the Guangzhou-based Sun Yat-sen University, said: "Exposure to too many oking scenes will have an adverse impact on the audience, especially young people."
"The government should ban oking in more public places to protect non-okers," the quoted Fang as saying.

In late August, Xu Guihua, vice-president of the China Tobacco Control Association, said the authoties would ban tobacco promotions by January 2011.

Yang Jie, deputy head of State Tobacco Control Office, has called for national-level tobacco-control legislation.

The State Tobacco Monopoly istration estimates that China is home to more than 350 million okers, about 26 percent of the country's population and a third of the world's oking population.

Each year, about 1 million Chinese die of oking-related diseases.

烟镜头氾滥 中国广电总局将严审 (中文版如下)

【本報訊】據《新京報》5消息：電視劇《新上海灘》情節嗜煙，遭控煙人士聯名抗議。前，國家廣電總局做出回應，稱劇中人物的各種情緒都通過煙來表現，在一定程度上反應出創作者對於控煙意識的淡薄。國家廣電總局表示，今後將要求各級審查機構對影視作品中濫用煙鏡頭等現象給予重視，加強審查。同時，部分代表和政協委員建議成立國家煙草監督管理局。

禁煙鏡頭法律依據

　前，在中國疾控中心控煙辦公室和新探健康發展研究中心聯合舉辦的「減少煙草供應，需求和危害—加快《煙草控制框架公約》履約步伐研討會」上，國家廣電總局公佈了對影視劇嗜煙鏡頭氾濫的回應。

　在回應中，國家廣電總局一方面表示，實現「無煙影視」是該局的義務和責任，將明確要求各級製作和審查機構，盡量避免不必要的長時間煙鏡頭；另一方面也坦言，由於我國目前還沒有禁煙的相關法律，法規，因此完全禁止影視劇中出現煙鏡頭尚法律依據。

建議成立國家煙草監督管理局

　來自新探健康發展研究中心的數字表明，中國簽署《煙草控制框架公約》三年半以來，中國卷煙的生產量和銷售量都增長了近20%，而主管中國煙草生產的國家煙草專賣局和中國煙草總公司，局長與公司總經理相互兼任，亦政亦商。而且中國尚沒有建立全國的控煙立法，也沒有法規明確禁止層出不窮的間接煙草廣告。

　中國疾控中心控煙辦公室副主任楊傑認為，中國迫切需要建立全國的統一完整的控煙立法。應該明確辦公樓的餐廳，私人工作場所禁止煙。新探健康發展研究中心負責人陳春明則提出，應成立中國層面的控煙機構，盡快取消對低價卷煙的價格補貼。

　同時，方積乾，朱宗涵等近十位代表和政協委員稱，建議成立國家煙草監督管理局，履行控煙職責；將中國煙草總公司從現有的機構脫離；由國家發改委牽頭，制定未來5至10年的控制煙草規劃。

好了，今天的报告就到这里。希望通过我的分析，大家能够对影视作品中烟镜头的问题有更深刻的认识。我们应当共同呼吁，让影视作品更加健康、积极，为观众创造一个清新的观影环境。感谢大家的聆听，我们下期再见，林一舟在这里期待与您再次相聚！